ASM Handbook: Materials Selection and Design, Volume 20 by ASM


ASM guide, Vol. 20: fabrics choice and layout
Materials choice and layout is a finished reference at the easy techniques, methodologies, and knowledge assets facing fabrics choice and its integration with engineering layout tactics. It makes the relationship among layout and fabrics engineering.

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The interviewer should pursue any surprise answer with followup questions. This usually uncovers latent needs, needs that the customer is not consciously aware of and that are otherwise hard to uncover. Watch for nonverbal information. Words cannot communicate all product sensations. Figure 2 shows a form for collecting customer interview data, completed for the fingernail clipper example. The first two columns are completed during the actual interviews. The first column documents any interviewer's prompts to the customer, what might have been said to get the response, if anything.

What implicit expectations and desires are involved? Are the stated customer needs, functional requirements, and constraints truly appropriate? What avenues are open for creative design? What avenues are limited or not open for creative design? Are there limitations on scope? What characteristics/properties must the product have? What characteristics/properties must the product not have? What aspects of the design task can and should be quantified? Do any biases exist in the chosen task statement or terminology?

This limited view results in a serious error because it ignores the fact that many factors determining quality are largely decided in the design stages, especially the early design stages. For a good discussion of quality issues, see Ref 16. What Business Are You Really In? In some (especially older) manufacturing firms, a strong cultural bent exists toward the belief that the business of the firm is to manufacture things, specifically the things that constitute their current product or product line.

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