By Philip Kadubec
Every little thing crafters want to know to make money--revised and updated
* effortless to learn, jam-packed with useful knowledge and enjoyable tales * up to the moment details on online marketing and branding
Craftspeople and hobbyists will welcome this re-creation of a well-liked publication. accomplished and crucial, Crafts and Crafts indicates offers suggestion on every little thing had to achieve the craft-show market. Easy-to-follow directions make it a snap to pick the easiest indicates to wait, create an beautiful sales space, and supply strong customer support. every one bankruptcy within the top-selling guidebook has been thoroughly up-to-date to mirror fresh alterations within the craft global and the e-book comprises new details on branding, developing items which could compete in todayвЂ™s industry, promoting on the web, and taking promotional pictures, in addition to growing new advertising techniques for pricing and relocating item.
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Additional resources for Crafts and Craft Shows: How to Make Money
Practice your new selling techniques and approaches. Be consciously aware of what you are saying and doing. Start off slow, but start off right. When the season ends, decide the degree to which you desire to continue or expand your schedule. You must determine whether you can sell and market competitively at an increased rate, which means getting your share of the market. You can’t produce and market your best product, or greet your customers with your best foot forward, if you’re burned out creatively, frustrated, despondent, or lack enthusiasm.
This can be contagious. Over the years, this basket had been a consistent seller, but never like this day. Copycat didn’t know that. About six months later, at another show, Copycat approached me and apologized. He had produced twenty of these baskets and hadn’t sold one. He didn’t sell them because he didn’t have our experience, reputation, or variety in his booth. He had them displayed next to some cowboy-boot birdhouses. That basket sold for us because it was utilitarian. As a matter of fact, it was designed as a basket to hold French bread.
Experience taught me that a good design could carry itself while I matured the idea. Minor flaws would be forgiven if the novelty or “it” factor outshone the kinks that had yet to be worked out. At one point I created a series of wild leather necklaces that had a rather crude edge to them. I sold quite a few to clubbers and performers of edgy cabaret acts in New York City’s East Village. As I moved on to the more refined atmosphere of trade shows, the store buyers demanded a slightly more polished version to complement clothing lines.
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